How is data changing the entertainment industry?

Data Fluency Data Literacy Training
Avatar
Author

Data, analytics, and AI are changing the entertainment industry in various ways. Here are a few examples: 

  1. Personalization: Streaming services like Netflix and Hulu use data analytics to personalize the viewing experience for each user. By analyzing users’ viewing history and preferences, they recommend new shows or movies that are likely to appeal to each individual. 
  2. Content Creation: AI is being used to create new content. For example, the script for the sci-fi movie “Zone Out” was written by an AI algorithm. Additionally, AI analyzes popular shows and movies to identify patterns that can inform new content creation. 
  3. Buzz Monitoring: AI and data analytics are also used to improve marketing efforts. For example, companies can use AI to analyze social media conversations about a movie or show to identify which marketing messages resonate with audiences. 
Related Tags: