Why is it important to use data to make business decisions?

Data-driven decision-making is crucial for businesses as it helps organizations make informed choices that lead to better outcomes. Here’s why using data is essential for your business:  Objectivity: Data offers unbiased, factual insights, reducing the risk of making decisions based on personal intuition or guesswork. This objectivity leads to more consistent and reliable results.  Performance […]

What are heuristics?

Imagine you’re finding the best fruit to buy quickly at a grocery store. Instead of evaluating every piece of fruit, you rely on a simple rule: “If it’s bright and firm, it’s good.” That’s a heuristic – a mental shortcut that helps you make decisions quickly and efficiently.  Heuristics are like recipes for decision-making: they’re […]